How I Work
I work where stories live.
Between websites, social media, and live events, I help tourism brands, venues, and creative businesses build a presence that feels consistent, recognisable, and human.
I’m based in Glasgow, working remotely with clients across tourism and hospitality and on the ground at live music venues and events across Scotland. From small tour operators and cultural travel companies to independent venues and creative projects. My background sits at the intersection of digital content, real-world experience, and long-term brand thinking.
I care less about trends, and more about memory.
Building a brand voice isn’t about urgency. It’s about trust, familiarity, and being remembered long before someone is ready to book. Strong brands are recognised before they’re read. They feel familiar before they explain themselves. They don’t need to shout, they just need to be consistent.
Much of my work focuses on the long game: helping brands show up in a way that feels steady, intentional, and emotionally grounded. Not every follower is a customer. Not every interaction leads to a sale. That doesn’t make it wasted. Relationships matter – even the quiet ones. Read more about that here.
Practical Magic
My experience spans tourism marketing agencies, independent venues, hospitality environments, and live events. Unlike a lot of digital people, I don’t just understand how online presence translates on the ground. I’ve worked the ground too.
- Social media planning, content creation, and long-term brand consistency
- Website builds, clean-ups, and content structure (primarily WordPress)
- Brand voice development for tourism, hospitality, and live-event spaces
- On-site support for live music venues and events; from cash desk and rep support to social media and digital as well as remote content and brand work for tourism and hospitality clients
My experience spans tourism marketing agencies, independent venues, hospitality environments, and live events — which means I understand how digital presence translates on the ground.
I didn’t arrive at this work from a single discipline.
My background includes hospitality, venue management support, PR, content coordination, and years of working inside tourism marketing teams. That mix has shaped how I work: practically, collaboratively, and with respect for the realities behind the scenes.
I understand deadlines, limited budgets, seasonal pressure, and the difference between what looks good online and what actually works in real life.
I’m sometimes referred to (affectionately, of course!) as a Fairy Goth Mother.
Not because I’m mysterious for the sake of it, but because my role often involves bringing clarity, structure, and calm to projects that feel overwhelming. I help people see what’s already there, refine it, and make it coherent. The witches hats and mostly-black wardrobe probably help though.
If you’re looking for someone who understands both the digital surface and the lived reality beneath it, and who values consistency over chaos: you’re in the right place.
Whether you’re building something new, refining something existing, or simply trying to make your work feel more like itself, I’d love to talk with you.